Shubhangi Gupta

About

Shubhangi brings strategic management thinking and business acumen to MIWA. With a consulting background in profit improvement through cost reduction, Shubhangi leads MIWA's strategy and go-to-market work.

Shubhangi holds an MSc in Strategic Management from UCD Smurfit Business School, Dublin, and co-wrote the book Mix it with the Arts, the research that started MIWA. Shubhangi's artistic practice shapes the brand and visual work behind MIWA's projects.

Focus areas

Strategy consultingProfit improvementCost reductionGo-to-market strategyBrand and visual design

Selected projects

• Predictive maintenance for offshore wind farms

  EirGrid CleanerGrid Hackathon, 2026

  A decision support blueprint based on CRISP-DM, co-created with Uttam Sharma.

• Financial analytics: solar-based boilers in Ireland

  2025

  A financial model of energy demand, supply and technology efficiency, co-created with Uttam Sharma.

• Digital art IP for MakenBreak

  Original digital art that simplified complex physics concepts and reached more than 100 students.

Education

• MSc Strategic Management

  UCD Smurfit Business School, Dublin

Publications

• Mix it with the Arts

  Notion Press, 2024. Co-authored with Uttam Sharma.